Graffeg Contract Publishing Services

Contact our team for print and digital media publications

A guide to our services

Graffeg has a long and successful track record of publishing books and digital media in food, tourism, arts and culture, architecture, photography, sports and heritage. Graffeg publish for organisations such as Welsh Government, University of South Wales, Cardiff and Vale College, National Assembly for Wales, Welsh National Opera and National Museum Wales. We cover the range of publishing services for both domestic and international markets. We offer a complete marketing and project management service with editorial and design, print and digital production management, sales and distribution. Graffeg are now offering publishing services to organisations wanting to contract out publishing activities.

Why use Graffeg?

We create beautifully designed publications with rich content, produced by our experienced team of award winning authors, designers, copy editors and photographers.  We have produced a range of exciting and unique books, which has met with critical acclaim. Reviews in the UK media is testimony to the strength of the Graffeg brand. In 2012 Graffeg were awarded the Dewi-Prys Thomas Prize for our publishing work. Based in Cardiff Bay, we are very much at the heart of publishing in Wales.

Why use Graffeg contract publishing?

Graffeg prides itself on the detailed and meticulous approach it takes to its own books, and you can be assured that the approach we take to yours will be no different. Our pricing is based on many years of experience in purchasing value for money within the publishing industry and our established network of contacts means that you will always have access to high quality service providers.

Planning publications for print and digital

1. Planning

We offer a full publishing service which includes researching and developing content, editorial, design, print, distribution, marketing and sales.

We provide outline specifications and quotations for projects and detailed costed proposals once we have a clear understanding of the project. You will have access to all the services relevant to your particular project, with a clear path mapped out through the publishing process.

  • project management
  • marketing opportunities
  • book concept, editorial, design,
  • format and reader profile
  • project planning and costing
  • publication plan
  • publishing contracts
  • author royalties and fees
2. Content

There are a number of stages involved in producing a book and publications. Graffeg will manage the production process from beginning to end. Graffeg work with a team of professionals to research, develop and refine content for books and digital applications.

  • content research and planning
  • authors, editors and photographers
  • illustrators and digital developers
  • picture research, rights and commissioning
  • copy editing and proof reading
  • design, page planning, proof reading
  • print production, binding and delivery
3. Development

Timetables in publishing are very important if a book is to be marketed and sold successfully. Graffeg has considerable experience in meeting deadlines and our good relationships with printers, distributors and retailers mean that we can often manage schedules in a way that individual organisations find difficult. Graffeg offer a full digital production service for creating bespoke eBooks and apps for use on tablets, readers and smartphones. This service can also be used to convert existing print content into digital formats for apps and eBook distribution.

  • paperbacks and hardbacks
  • formats and series
  • design and production
  • page layouts and templates
  • eBooks and apps production
  • technical support
  • production timetables
4. Marketing and sales

Graffeg uses every available means to market books, both before and after publication. Strategies include: Coverage in local, national and international media, including feature coverage, book reviews and competitions. Regular
communication with the book-trade, including coverage in trade publications, advertising, and distributor’s listings.
Direct contact with book trade buyers, from the smallest bookshop to the largest high street chain. Direct
marketing through Graffeg’s own mailing list and social media campaigns, including; Twitter, LinkedIn and
Facebook.
In addition, Graffeg work with specialist book publicists to promote publications to specialist media wherever
appropriate. Graffeg has a sales team working on its behalf covering the whole of the UK and Europe, as well as every English speaking country worldwide. This ensures full sales coverage across all trade outlets, tourist information centres, arts venues and other retailers. Graffeg books are also available on the Graffeg shop: www.graffeg.com, via direct marketing, book wholesalers, and through all major online retailers.

  • forward planning
  • diary markers and promotions
  • book publicists
  • online and social media marketing
  • pre-publication orders
  • discounts
5. Distribution, retailing and online sales

Distribution is the key to successful sales in publishing. We distribute throughout the English speaking world through our book wholesaler covering the UK, Ireland, Europe and the rest of the world. We plan active promotions of titles through wholesalers channels to retail market; magazines, newsletters, websites and specialist retail trade subject reviews, such as travel and food.
We are in contact with major retailers on a seasonal basis, promoting titles to specialist buyers. We are at the major book fairs in the UK and Europe. Online we supply key retailer accounts such as Amazon and the Book Depository. We have a very effective online sales website www.graffeg.com and we have our books on many other specialist websites. Graffeg offer a book storage and despatch service and order
fulfilment, including:

  • contacts with all the major high street retailers
  • accounts with leading distributors in Wales and United Kingdom
  • distribution agreements for North America; USA and Canada
  • warehousing and fulfilment for Wales and United Kingdom
  • sales accounts with all the major online booksellers
  • freephone sales line
  • 24/7 ordering facility
  • invoicing and credit control

Marketing, sales and distribution: The essentials.

Matthew Howard, Head of Sales and Marketing. Tel: +44 (0)1554 824000 or +44 (0)7816 970 204 croeso@graffeg.com Graffeg Limited, 15 Neptune Court, Vanguard Way, Cardiff Bay CF24 5PJ. Registered in England and Wales, registered office as above. Company registration number 04633042