The Stories Behind 50 of the World’s Great Destinations. Written by Terry Stevens.

This book will give tourists and travelers a description of each of the 50 destinations with a personal explanation giving an insight as to why, and how, these destinations consistently deliver high quality visitor experiences. It aims to show the visitor how good management and an understanding of the importance of hospitality underpins the success of each destination. Tourists are now very interested in knowing more about how the places they visit are organized and how they get things right.

Professor Terry Stevens is the founder of the multi-award winning international tourism consultancy, Stevens & Associates. A Welsh speaker, Terry has worked in tourism for over thirty years, beginning with a position at the Wales Tourist Board. Before starting his consultancy, he worked as the Director of Tourism for West Glamorgan Council, Development Manager for Cadw, and Professor of Tourism Management at Swansea Metropolitan University. Today he spends time running his business advising on tourism development around the world alongside being Professor of Strategic Communications at the School of Management at Swansea University. Terry lives in Loughor, just north of Swansea. He is also a previous winner of the American Express 'Annual Review of Travel' award.

‘This is not a typical language-driven promotional bucket-list guidebook. Stevens gives these destinations real world context. He tells us its personality, its mood and not just the reason for being but its reason for resilience, perseverance and ultimate success’ Peter Greenberg, Travel Editor/CBS News

‘In Wish You Were Here, industry veteran Terry Stevens applies his decades of experience and insight into putting a zoom lens on 50 leading destinations and their leaders’ Anita Mendiratta, Special Adviser to the General-Secretary, United Nations World Tourism Organisation

‘Stevens openly shares his expertise with anyone with a curiosity to want to know more about these tourism destinations’ The Editor, LUXLife Awards

‘From Aarhus to Zadar, Stevens carefully analyses what it takes to successfully build, and re-build, a destination making it a rich travel guide with a difference’ Anita Mendiratta, Special Adviser to the General-Secretary, United Nations World Tourism Organisation

‘There could have been more than 50 destinations in Wish You Were Here, but a line had to be drawn. Others just missed the cut – their time will come.’ Peter Gill, Founder of Graffeg