For the purpose of the Data Protection Act 1998 (the Act), the data controller is Graffeg Limited of 15 Neptune court, Vanguard Way, Cardiff CF24 5PJ. Wales, UK, as applicable (each referred to in this policy as ‘we”).
We may collect and process the following data about you:
Information you provide
You may give us information about you by filling in forms on our site or by corresponding with us by phone, e-mail or otherwise and we will only use that information as we specifically state when you provide that information or as set out in this policy. Some examples of the information that we collect and how we use it are:
Customer Account: In order to place an order for Graffeg products online, we require you to register your email address and create a password-protected account. In placing an order through this account, the details you supply to us include your email address, telephone number and a postal address, either your personal address or otherwise, so that the order can be distributed.
If your order is made by telephone or other correspondence, then these details are inputted into our system by our team and retained as above.
We do not hold any payment information for online payments you complete as these are processed through secure third party systems. If payment information is communicated to us by you, for instance via telephone, then these details are promptly destroyed or deleted following the transaction.
Newsletter: We send out weekly newsletters via MailChimp, which provide our subscribers with all the latest information on our forthcoming books, products, authors, events, offers and other news. If you would like to subscribe to our mailing list, we will require your name and email address in order for this to be sent out to you. Your first name, last name and email address are the only items of personal data we collect in order for you to be added to this mailing list.
Prize Promotions: We occasionally run competitions and prize draws and, in addition to your answer or entry, we may require you to send us certain information such as your name and email address, and may request a postal address in order to send out the prizes themselves. We will only use this information to administer the promotion and for any other purpose to which you consented when you entered.
Email and other contact details: You may wish to contact us by sending us letters or emails or by filling in the contact form available on our website. We will only use this information to respond to your query or suggestion.
Information we collect about you
With regard to each of your visits to our site we may automatically collect data on the following information:
Products you viewed or searched for; length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page.
We may use this information:
To administer our site and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes;
To improve our site to ensure that content is presented in the most effective manner for you and for your computer;
To make suggestions and recommendations to you and other users of our site about goods or services that may interest you or them.
Information we receive from other sources
We may also receive information about you from other businesses with whom we have relationships to which you may have given your details with permission for them to send to us, such as our sales teams, distributors and wholesalers.
DISCLOSURE OF YOUR INFORMATION
We may on occasion share your information with selected third parties including business partners and suppliers for the performance of any contract we enter into with them if necessary.
Analytics and search engine providers that assist us in the improvement and optimisation of our site.
We may disclose your personal information to third parties:
In the event that we sell or buy any business or assets, in which case we may disclose your personal data to the prospective seller or buyer of such business or assets.
If we or substantially all of our assets are acquired by a third party, in which case personal data held by it about its customers will be one of the transferred assets.