During the current pandemic, High Street stores have been hit hard. Shops are unable to open their doors to their loyal and supportive customers; promotional activity such as author talks and signing sessions have been cancelled, and all events, festivals and the like have been called off, seemingly for months to come. As a result a large number of retail staff have been furloughed and trade suspended as businesses try to minimise costs in order to make it to the other side of this crisis.
On the book distribution front things are little better, with major wholesalers and retailers either closing or drastically reducing their operations to keep their workforce safe. Consequently, for a publisher like Graffeg, the route to market for books is more difficult than ever. If a customer wants a book, how can they buy it and, in particular, how can they buy it in such a way as supports their favourite high street retailer?
This is where Graffeg’s ‘Help your Bookshop’ scheme comes in. From Friday 24 April, any purchase made on www.graffeg.com for books, cards, posters or gifts can trigger a 25% trade commission payment to a bookshop. All a customer has to do is let us know the name of their local bookshop when they are placing an order and we will pay 25% of the value of their order to that bookshop. By adding the name of their favourite bookshop to the ‘order notes’ section of the checkout, anyone buying a book or gift from Graffeg can do so knowing they are buying the book they want and, at the same time, supporting their local retailer.