We are delighted to hear that our Gaspard the Fox digital marketing campaign has been shortlisted for The FutureBook Campaign of the Year 2018. Gaspard the Fox by BBC broadcaster Zeb Soanes and award-winning illustrator James Mayhew published in May this year.
Shortlisted alongside campaigns from Amazon, HarperCollins, Penguin and Bonnier and described by the judges as ‘smart and emotive’, the Gaspard the Fox campaign used the real story of Zeb’s relationship with an urban fox alongside the picture book that grew out of their relationship to go beyond the Gaspard audience and reach new readers. The campaign used assets from the book and photographs of the real fox to create the Gaspard website, videos and social media assets, supported by a host of live events and wide PR coverage.
The picture book is based on Zeb’s adopted urban fox, Gaspard, reputed to be ‘the handsomest fox in London’, who appeared at his home with an injured leg. Zeb fed the fox until she recovered, by which time a powerful bond had formed between the pair, with Gaspard a regular visitor, appearing at the sound of her adoptive parent’s Brompton bicycle, and eventually bringing her cubs to visit. Zeb started sharing photos of his nightly visits from Gaspard online and now the fox gets letters from children all over the world and has her own website. Since then she has become something of a social media star, with her Twitter page quickly boasting over 5.5K followers and her reputed taste for cave-aged parmesan attracting the attention of the national media.
The winners will be announced at The Bookseller Futurebook Conference in London on 30 November.